Jakarta, September 2025 — Two decades is no short time. For SAORI®, this journey has been more than just about enhancing flavors in the kitchen; it has become part of Indonesia’s special family moments. Inspired by the popularity of Chinese and Japanese restaurants offering distinctive and delicious flavors, people were motivated to recreate similar experiences at home, despite limited time and cooking experience.

Responding to this need, SAORI® first appeared in 2005 with its inaugural product, Oyster Sauce. SAORI® came in practical sachets at an affordable price to make it easier for mothers to prepare delicious and special dishes at home in a practical way. Introducing stir-fried kangkung as its signature dish, SAORI® succeeded in creating a flavor that became inseparable from family mealtimes. This product is not only a pioneer in the oyster sauce category, but also made history as the first halal oyster sauce in Indonesia. 

In addition, seeing the public's enthusiasm for Japanese cuisine, SAORI® introduced a Teriyaki Sauce variant with an innovation, namely authentic locally made Japanese soy sauce that is definitely halal. SAORI® addresses this challenge by offering an authentic Japanese flavor that is more accessible and suited to local tastes, without compromising on quality. With its specially formulated recipe, SAORI® allows anyone to bring the authentic taste of its country of origin to the dining table, with restaurant-quality deliciousness that remains practical and affordable.  

Short for SAus ORIental, SAORI® offers authentic East Asian flavors adapted to local preferences. Now, SAORI® is available in various variants such as Saus Tiram, Teriyaki, Lada Hitam, Asam Manis, Rasa Mentega, and Bulgogi. It enriches the cooking experience and brings pride when serving dishes to loved ones.

For 20 years, SAORI® has consistently brought the joy of cooking and eating through nutritious and practical dishes as delicious as those served in restaurants, providing a new taste experience in every dish prepared by mothers in Indonesia. Thanks to its superior content of 12% selected authentic oyster juice, which is higher than most similar products, SAORI® is now the top choice in the oyster sauce category. A simple stir-fried water spinach dish can be transformed into a restaurant-style dish with SAORI® Saus Tiram.

Innovation continues, including the development of various packaging types tailored to consumer needs. Housewives can choose practical sachets or small bottles, while businesses such as restaurants, hotels, and catering services can use pouches ranging from 500 ml to 1 liter. It's not just about taste; SAORI® also shows its concern for the environment by initiating more eco-friendly pouches, which reduce plastic use by up to 70% compared to sachets while containing the same amount of product. This initiative is part of Ajinomoto Health Provider's efforts to create sustainable well-being for society and the planet, in line with Ajinomoto's commitment through Ajinomoto Shared Value (ASV).

“We would like to thank all Indonesian families who have trusted SAORI®. We are proud to have been part of Indonesian family kitchens for twenty years. SAORI® will continue to innovate to deliver flavors that are relevant to the needs of today's mothers and remain consistent in bringing the joy of cooking and the joy of eating to every Indonesian mother's kitchen, making cooking easier, more enjoyable, and as delicious as restaurant dishes," said M. Reviana Havier, Head of Sauce and Seasoning 2 Department – PT Ajinomoto Indonesia.

As a token of appreciation, SAORI® is hosting a series of FREE digital activities themed “20 Years as a Star in the Kitchen and in Mothers’ Hearts,” with total prizes worth tens of millions of rupiah. It begins with the SAORI® Design Competition, which invites artists, illustrators, food lovers, and creative young people to express their ideas and tastes in a beautiful design.   The event will continue with the SAORI® Photo Competition, inviting the public to share their happy family moments while serving dishes with SAORI® on social media. Complete information and various inspiring recipes can be accessed at www.dapurumami.com. 

For more information about the Ajinomoto Health Provider initiative and other activities of PT Ajinomoto Indonesia, visit www.ajinomoto.co.id or follow Ajinomoto Indonesia's official social media channels.