Ajinomoto Shared Value
The concept of Ajinomoto Shared Value (ASV) comes from Creating Shared Value (CSV).
CSV or Creating Shared Value is a business concept introduced by Prof. Michael E. Porter (economist from Harvard University), which aims to improve the image of the company through the creation of shared value from the company's business (economic value) to resolve social issues.
CSV and ASV are the same two concepts, ASV is a shared value creation to the community using the Ajinomoto’s Way principle. Ajinomoto Shared Value (ASV) uses the uniqueness and superiority of Ajinomoto Group to create shared value Economic value and social value through Ajinomoto's business development. ASV will continue to be carried out in line with the growth of Ajinomoto's business.
Create Economic Value
With our business activities we have created new values through solving problems faced by the community and have realized growth as a company by increasing economic value. We have adopted ASV as a term that describes the process, and ASV itself as core concept of the Ajinomoto Group that has existed since the company establish.
Social problems change constantly, and there more than one way to solve it. When ASV is practiced, it is important to identify on global issues and focus on the use of the company's unique strengths, technology and values. Ajinomoto Shared Value (ASV) represents our unchanging commitment to solving social problems in society while at the same time leading to economic value creation.
Nowadays there’s 3 main global issue:
A. HEALTH AND WELL BEING
Nutritional imbalance due to changes in food in the environment
Build a healthier society by helping people through eat well, for example:
- Use umami to help solving health problems
- Develop human resources by improving better nutrition for children.
Usage of AminoScience for Health support, for example:
- Prevent diseases related with lifestyle through products with amino acid
- Cancer early detection based on amino acids science
B. FOOD RESOURCES
Decreasing of food sources, increases potency of food loss
Provide more value with fewer of resources, for example:
- Reducing usage of food sources through efficient fermentation technology
- Develop a side product business to improve agricultural yield & quality
- Develop technology to create replacement materials for limited natural resources, for example:
- Increase efficiency of animal feed using amino acids and reduce agricultural land use
- Research for fermentation technology using inedible raw materials
C. GLOBAL SUSTAINABILITY
Global environmental damage.
Reducing the impact to the environment and efforts to conserve ecosystems, for example:
- Reducing CO2 emissions per unit of production and reducing water per unit of production
- Extend sustainable procurement systems throughout the supply chain.
PT Ajinomoto Indonesia runs 2 programs related to Ajinomoto Shared Value (ASV) on global social issues, Health & Well Being - Health & Well-being, which is:
1. School Lunch Project (SLP)
One of the Indonesia problems is children malnutrition. Based on Basic Health Research Data (Riskesdas) in 2010, 58.8% of school-age children only 70% had a nutritional adequacy rate. Riskesdas data in 2013, 26.4% of children aged 5-14 years had anemia (iron deficiency). Another study in 2009, 48.1% of Indonesian children received food less of nutrition. From these data, Ajinomoto carried the ASV concept to formulate the concept of the School Lunch Program (SLP) program.
Aims of SLP program is to foster changes in behavior of target students by increasing knowledge related to healthy lifestyles, hygiene and sanitation, good nutrition and food security. These objectives are described in 3 main activities, which is:
- School Lunch Feeding,
- Nutrition Balance Education
- Healthy Living and Hygiene Education
This program will run for 1 year and held at the Darussalam Islamic Boarding School located in Bogor. It is collaborative program of Ajinomoto's with the Nutrition Department of IPB led by Dr. Rimbawan.
Goal of this program is to achieve are Behavior Change of student through School Lunch Feeding and education so that they will have good health conditions that lead to good school performance.
2. Indonesia Winning Meal Project (Victory Project®)
Victory Project®, successful program in Japan, which is held by Ajinomoto Co., Inc., Japan to support top Japanese athletes, is now present in Indonesia with the name "Winning Meal Project".
The Winning Meal program in Indonesia is different from the Victory Project® program in Japan, which only provides a nutritious menu and has not provided AminoVITAL® amino acid supplements for athletes.
In the first "Winning Meals Project", PT Ajinomoto Indonesia established national swimming athlete I Gede Siman Sudartawa as the program recipient athlete and will involve Ms. Emilia E. Achmadi, a sports nutritionist who collaborated with national swimming coach, Albert C. Sutanto.
It is hoped that the Winning Meal Project can bring Indonesian athletes to excel in international competitions such as SEA GAMES 2018 and the Tokyo 2020 Olympics.