Jakarta – Producer of well-known umami seasoning company, Ajinomoto Indonesia, continues to innovate. Entering its 50th year in Indonesia, Ajinomoto officially launch the "Ajinomoto Visitor Center" in Karawang Factory (NEF), West Java, on Thursday (25/7). The inauguration ceremony was held by Mr. Takaaki Nishii as Representative Director, President & Chief Executive Officer of Ajinomoto Group from Japan, remarks with ribbon cutting and signing of the inscription.
According to Samsul Bahri, Head of the Karawang Factory and Director of Ajinomoto Indonesia, Ajinomoto Visitor Center is Ajinomoto Indonesia's way of getting closer to the community. Ajinomoto Visitor Center is a tour facility for the public to reveal Ajinomoto's kitchen secrets, "Recipe of Deliciousness".
"Through Ajinomoto Visitor Center, the public will knows about Ajinomoto products such as AJI-NO-MOTO® flavor enhancer, Sajiku®, Saori®, Masako®, Delito®, Mayumi® Yum Yum® and Birdy®," said Mr. Samsul.
There are three zones in this Ajinomoto Visitor Center. In the first zone, the visitor will be introduced to the origin of umami (savory) taste. In the first zone, people will also read about history of the beginning of umami that found in Japan since 1908.
In the second zone the visitor will be invited to see the production process of monosodium glutamate which taken from natural sugar cane as its basic ingredients. "In this zone there is also an audio visual display, so it will make it easier for people or visitor to see and understand the production process," he continued.
The third zone, is the place for Ajinomoto products in Indonesia and other countries. "Not only that, in the third zone we also provided information on Ajinomoto's contributions in the food and nutrition sector through the Nutrition Policy and various nutrition programs. Besides that, Ajinomoto through Dapur Umami provides an inspirational and nutritious menu of cuisine that can be used by public. "If people want to visit Ajinomoto Visitor Center, this place is open from Monday to Friday," said Mr. Samsul.
“We welcome lot of consumer to visit Ajinomoto Visitor Center and know closely about Ajinomoto’s products at Karawang Factory,” he continue.
About PT Ajinomoto Indonesia
PT. Ajinomoto Indonesia is a leading producer of food seasonings that has colored the lives of Indonesian people with high-quality products and presents delights at every consumer's cuisine. With its global slogan 'Eat Well, Live Well', at the age of 50 years, PT Ajinomoto Indonesia has scored remarkable achievements that signal the strength and resilience of a company that can make a major contribution to the people of Indonesia.