Won’t Stop to Innovate: 50 Years Ajinomoto in Indonesia

Publish with Author Ajinomoto at 30 July 2019

• Ajinomoto will not stop innovating despite in its settled age of 50 years anniversary

• Ajinomoto Indonesia, a company behind the brand of AJI-NO-MOTO, also produces Masako®, Sajiku®, Mayumi®, Saori®, Delito®, Frozen Bakery, Yum Yum®, dan Birdy® Latte Café

• Ajinomoto grows into a holding of four corporate groups with three plants and around 3.700 employees and staffs around the country (March 2019).

Jakarta - Producer of well-known Japan savory umami Ajinomoto says it has no intention to stop to innovate despite its half century of its business in Indonesia.

The statement was said by President Director of PT. Ajinomoto Indonesia Group, Mr. Ichiro Sakakura here in Jakarta while exposing the Review of Innovation and Contribution of Ajinomoto to Indonesia during the Pre-event of 50 Years Ajinomoto.

“On its journey in Indonesia, Ajinomoto keeps the sustainable growth by build the second plant in Karawang on 2012, and launched mayonnaise product Mayumi®. In 2015, PT Ajinomoto Bakery Indonesia set its foot,” Mr. Sakakura said on Thursday (7/18).

He added that Ajinomoto keeps expand the market while strength its position in food sector in the country by launched new brands up to 2019.

“In 2017, Ajinomoto sold instant noodle under Yum Yum® brand and pasta sauce Delito®. In 2019, Ajinomoto expand with Birdy® Latte Café, and starts its latte powder in Indonesia,” Mr. Sakakura added.

Contrary to other industries which tend to market their existing products on their “settled age”, Ajinomoto in other hand keeps to innovate to meet the diverse of consumers taste.

“We have Masako®, flavor seasoning made from extract of best quality meat, then Sajiku®, practical menu seasoning with taste that meet the Indonesian consumers, and Saori®, a pioneer of oriental liquid seasoning,” Mr. Sakakura said while presenting Ajinomoto’s innovation in seasoning field.

Beside expand their products, Ajinomoto also support Indonesian government in jobs sector by increasing the labor absorption on their production facilities.

“In labor absorption, up till March 2019, Group PT Ajinomoto Indonesia with its four corporate groups already have around 3,700 staffs,” Mr. Sakakura added.

Furthermore, Mr. Sakakura said that labor absorption also coupled with a number of training and education program carried out in line with company tagline “Eat Well, Live Well”.

“Our business is coupled with contribution to the society,” Mr. Sakakura said. “On our internal environment we have Workplace Nutrition Activity which is providing nutritious lunch and nutrition education to the staffs both in offices and plants.”

“Meanwhile for broader communities, we launched Dapur Umami (Umami Kitchen), School Lunch Program in cooperation with Bogor Institute of Agriculture (IPB), and also nutrition support and education to national swimmer I Gede Siman Sudartawa throughout Winning Meal Project,” Mr. Sakakura continued.

Ajinomoto is not a novice in food industry. The giant behind the AJI-NO-MOTO® brand started its business in the country in 1969 and produced AJI-NO-MOTO® on its plant in Mojokerto in 1970.

The company known for its achievement and awards in food and nutrition sector and its waste utilization also known for its high quality and assured products. Ajinomoto reviewed their product on biannual basis to ensure all of its products meet Indonesian Halal Standards.

“The point is, Ajinomoto tries to realize a good and sustainable life by carrying out the concept of ASV - Ajinomoto Shared Value, make contribution to social issues coupled with business values of Ajinomoto company,” Mr. Sakakura concluded.

About PT Ajinomoto Indonesia

PT. Ajinomoto Indonesiais a leading producer of food seasonings that has colored the lives of Indonesian people with high-quality products and presents delights at every consumer's cuisine. With its global slogan 'Eat Well, Live Well', at the age of 50 years, PT Ajinomoto Indonesia has scored remarkable achievements that signal the strength and resilience of a company that can make a major contribution to the people of Indonesia.

For more information please contact:

Yayah Hoeriyah & Jihad Dwidyasa

Communication - PR Department


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