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Ajinomoto Highlight the Importance of Nutrition for Sports Activists Through ‘Winning Meals Kachimeshi’ In Commemorating National Sports Day

Publish with Author Ajinomoto at 04 October 2022

National Sports Day which commemorates September 9, 2022, is an event for reflection and momentum from the development of Indonesian athletes. The Minister of Sports (Menpora RI) Zainudin Amali has also mentioned that the big theme of the 2022 National Sports Day is 'Together We Build Champions'. According to the Indonesian Minister of Sports, this theme is a continuation of the spirit of encouraging the nation's great achievements in the design of national sports.

As a seasoning producer that is very focused on health issues and nutritional intake of the Indonesian people, PT AJINOMOTO INDONESIA (Ajinomoto) also has a superior program for developing the needs of athletes and sports activists with 'Winning Meals Kachimeshi'. The 'Winning Meals Kachimeshi' program is an adaptation of the Ajinomoto Co., Inc. (Japan) program under the name 'Victory Project®' which supports the condition of athletes in Japan through controlled guidance from sports nutritionists, provision of customized diets and nutrition accompanied by supplementation of aminoVITAL® products. 



In Indonesia, initially the 'Winning Meals Kachimeshi' program aimed to achieve better performance from national athletes so that they could talk a lot and become champions in the international arena. This program includes intensive assistance from sports nutritionists, providing a balanced nutritious diet that is tailored to the needs of the athlete based on the portion of the exercise undertaken and supplementation of aminoVITAL® products. Now, the 'Winning Meals Kachimeshi' menu can also be applied to other sports activists so that they can maintain their body health, while getting good performance when exercising.

According to Dr. Mury Kuswary, SPd, MSi, Head of Indonesian Association of Sports & Fitness Nutritionists (ANOKI), there are several essential nutritional intakes for an athlete to increase muscle strength, physical endurance, and the recovery process after intense physical exercise.



"For an athlete, to increase muscle strength, of course, protein play a very important role in helping the protein synthesis process, so that muscle strength and recovery process will be optimal. Although it has an important role, of course it must also be supported by other macro and micro nutrients with good quality. In addition to quality, the right amount and meal timing are important factors so that athletes can show their best performance during training and competitions," said Dr. mury.

"In my opinion, food menu adjustments and nutritional intake programs such as 'Winning Meals Kachimeshi' are very well implemented for athletes and can also be implemented for sports enthusiasts in Indonesia. Nutritional needs, especially proper and quality protein intake, are very important for athletes and sports enthusiasts because they can help meet the adequacy of their bodies in carrying out physical activities, in order to become healthier, more fit, and productive. We can see an example of success in this program from the national swimming athlete I Gede Siman Sudartawa, who has won many competitions on the international stage,” he continued.

According to Dr. Mury, National Sports Day can be a momentum for all sports people and the general public to revive the spirit of regular exercise, so that they become healthier and more fit. Besides that, it is also necessary to be supported by good nutrition. Nutrition is like vehicle fuel for athletes and sports enthusiasts, no matter how good the vehicle, without good fuel will run slowly.

“Therefore, it is very important to have nutritional knowledge for athletes and the surrounding environment (coaches, administrators, coaches, etc.) to be more nutritionally literate so that we can provide the best fuel so that optimal performance will also be obtained. It is not impossible that Indonesia's sports achievements will increase," said Dr. Mury.

According to Grant Senjaya, Head of Public Relations Department - PT AJINOMOTO INDONESIA, not only athletes who are the focus of the 'Winning Meals Kachimeshi' program, Ajinomoto himself continues to be committed and contributes to the nutritional intake of Indonesian families by presenting the best products.

“We continue to carry out various educational activities regarding nutritional adequacy, as well as maintaining healthy living habits to the wider community. Ajinomoto believes, with the fulfillment of good nutrition, of course, a healthy and high-achieving society will be formed. Ajinomoto is fully committed to continuing to share experiences and the message that food is one of the important keys to realizing a healthy lifestyle through his website: https://www.dapurumami.com/kachimeshi/ ,” said Grant.

"In addition to supporting the nutritious menu of the 'Winning Meals Kachimeshi' program, Ajinomoto also supports sports enthusiasts with aminoVITAL® products which are high in amino acids content,” he continued.

According to Melisa Margaretha, New Business Manager – PT AJINOMOTO SALES INDONESIA, amino acids are the only nutrients that can replace muscle protein lost during exercise. In particular the essential amino acids called BCAA (Branch Chain Amino Acids) consist of Valine, Leucine and Isoleucine; functions in muscle formation and cannot be produced by the body, so it needs intake of sports food and drinks needed by athletes or sports enthusiasts. Therefore, aminoVITAL® is good for consumption.

“aminoVITAL® is an apple flavored amino acid jelly drink which is the No. 1 Sport Drink in Japan, in 1 package of 100 gr (2 servings) made with 3,000 mg of amino acids and 1,640 mg of BCAA (Leucine, Isoleucine, Valine) and has been certified halal . Good consumed 30 minutes before exercise or in the middle of a workout session. Come on, go beyond your limits with aminoVITAL® #SIAPBERGERAK," said Melisa.

PT AJINOMOTO INDONESIA committed to continue creating a positive contribution to society, by improving the welfare and health of Indonesian families through high quality products and services that focus on delicacy and health.

Let's get acquainted with the amino acids needed for you, athletes or sports enthusiasts, the video can be watched here: 


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