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Develop and implement Modern Trade sales strategies to drive sales growth, increase market penetration, and ensure the achievement of the company's business targets.
Manage and enhance the performance of Modern Trade key accounts through customer relationship management, negotiation of trading terms, promotional programs, planogram management, and optimization of in-store execution.
Plan, coordinate, and evaluate sales programs in collaboration with internal teams and external partners to ensure effective execution and the achievement of business objectives.
Establish sales policies, guidelines, and standard operating procedures as a reference for the Modern Trade team in executing sales strategies and activities consistently and effectively.
Analyze sales data, market trends, and business insights to identify growth opportunities, improve sales productivity, and develop data-driven KPIs and action plans.
Drive continuous improvement in sales and operational processes by identifying efficiency opportunities, monitoring performance, and preparing strategic reports to support management decision-making.
Bachelor's Degree (S1) in any discipline.
Minimum 5 years of experience in Modern Trade Marketing within FMCG companies, preferably serving as a Key Account Executive or Key Account Manager.