Published on, 8 August 2017

AJI-NO-MOTO® re-airs a new ad on July 23, 2017. This new ad is titled Beginning True Delicacy..
The message you want to convey to this ads is

  • "AJI-NO-MOTO" is the beginning of true delicacy for different types of cuisine.
  • "AJI-NO-MOTO" is made with natural ingredients and with Japanese technology so as to provide safe and quality products better than competitors
  • This new ad "AJI-NO-MOTO" is again using the brand ambassador "AJI-NO-MOTO" FY2016 which is also a famous artist from Indonesia that is ALIANDO SYARIF and famous artist from Japan which is also famous in Indonesia that is HARUKA NAKAGAWA. Both brand ambassadors reinforce the story that "AJI-NO-MOTO" has been used and trusted in Japan and Indonesia
  • In addition, in this ad there are 3 menus are sambal, tahu & tempe goreng, and spinach vegetables. The menu reinforces the message that "AJI-NO-MOTO" can taste various types of cooking (stir-fry, fry, or boil). This menu is selected based on the menu most often and the most use MSG in the process of cooking.

Here's a 30 second version of the new ad trailer.

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